Naef Wooden Construction Toys

If it is possible to make building blocks an art form then Naef Spiele has done exactly that. Ingeniously designed and precisely crafted elements of wood invite you without any explanation to try them out. Thanks to clever angles and brilliant colours they can be spread out or mounted up to amazing sculptures, which often already works with surprisingly few blocks. The pleasure lies in the geometrical impressiveness as well as the haptic satisfaction of handling beautifully crafted wooden objects.

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About the manufacturer:

Naef Spiele LogoThe Swiss family-run Naef Spiele company produces the toys we present here. Next to own creations (like the Naef toy by founder Kurt Naef) the portfolio lists renowned designers, among them Peer Clahsen, Jo Niemeyer, Yasauo Aizawa, Werner Panton and Xavier de Clippeleir. Altogether they define Naef’s minimalistic design language which appears in all Naef products. Consequentially in 1970 a series of objects was designed as a cooperation with the Bauhaus museum of Berlin.

Kurt Naef, Gründer von Naef SpieleNaef’s story also reflects the economical history of Europe. Kurt Naef, a man of go-getting and inventive nature, started out in the 1950s as a small furniture salesman and used his first Naef toys as free give-aways for his customers. When it became clear that he had a popular and unique product at hand he expanded production and started hiring external designers, many of them from Japan. By the 70s Naef was internationally as a producer of high quality toys. In the 80s Kurt Naef retreated from the company and sold it. The investor’s turned Naef into a stock company which turned out to be the wrong direction. In the 90s Naef Spiele had deviated from so far from its path that it was facing bankruptcy. Kurt Naef managed to get his company back around 2000. The re-development took some time but nowadays Naef is back under family management and focusing again on its unique collection of beautiful construction toys.

Naef toys are manufactured in a workshop in southern Germany. Highest standards are held to the precision of the craftsmanship, the harmlessness of the varnishes and the selection of European wood from sustainably managed forests.

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Naef Spiele construction game Cella
Naef Spiele construction game Cella


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